Every Christmas Campofrío launches a broadcast campaign in collaboration with MRM that ends up becoming trending topic. This year’s campaign, La Herencia (The Inheritance), asks younger generations what qualities they would want to inherit from their loved ones.

We collaborated with MRM to develop the digital side of this campaign featuring a video gallery where the celebrities appearing in the spot got to answer the same question from their own personal point of view. The main technical challenge was to create an inheritance generator where users could share messages with their loved ones, letting them know about their personal qualities they have come to love.