IKEA 'Casårbol' wins FWA of the day

IKEA 'Casårbol' wins FWA of the day

Awards

We’re happy and excited to announce that the Casårbol digital experience we developed for IKEA in collaboration with MRM//McCann has won FWA of the day!

IKEA launched their digital catalogue to replace the print-only version in order to contribute towards sustainability.

MRM//McCann invited us to participate in this project alongside Miopia, Ângelo Fernandez, Amazing Monkeys and Aural. Our role was to develop the digital experience of this campaign, where you assist a flying IKEA catalogue on its green journey towards sustainability. The main technical challenge was to smoothly combine static 3D, pre-rendered sprites and code generated animations and interactions to make a coherent experience.