Nike - LaLiga Football Hub - Binalogue - Direction & Design - UX, Web design & web development Awwwards

Nike - LaLiga Ball Hub

Website

laliga.es/en/nike-ball-hub/

Football, football, football!

The awesome people at Nike approached us to develop an online campaign to celebrate the 20th anniversary of them being the official football supplier for LaLiga. They wanted an online presence that would reside within the LaLiga website itself, where users can flip through the chronology of footballs and find in-depth information about their features and technology as well as relevant statistics for each particular year of LaLiga.

Collaborating with Nike and LaLiga, we created a modern design leaving plenty of space to present the various features and statistics in a simple and sequential manner. On top of that we incorporated transitions and effects to further push the envelope while maintaining a great mobile experience. The main technical challenge was to integrate this responsive and modern site within the much larger framework of LaLiga’s web infrastructure.

Ever wondered how much history and science lies behind an official football? Take it for a spin and find out!

Client

Nike Inc. and LaLiga

Production company

Binalogue

Our role

Creative direction, Art direction, Technical direction, UI/UX, Web design & Web development

Publications

Credits

Still photography

Kavi Sanchez

Behance

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Nike - LaLiga Football Hub - Binalogue - Direction & Design - UX, Web design & web development Awwwards

Photo Shoot

Nike - La Liga Ball Hub

We also looked after the entire photo shoot which proved to be a very fun part of the project. Some of these balls are getting old so some substantial retouching was needed in order to get all 32 footballs looking as great as they do.

Credits

Still photography

Kavi Sanchez

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Nike - LaLiga Football Hub - Binalogue - Direction & Design - UX, Web design & web development Awwwards

Keyart

Nike - La Liga Ball Hub

Last but not least, we explored multiple possibilities to create the official key art to promote and share Nike’s ball hub worldwide.

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