White House Down
- Responsive, online consumer promotion
- Campaign duration: 4 hours
- Entries: 17,000+
- Grand prize: $20,000
- Front-end: HTML5 / Twitter Bootstrap & jQuery
- Back-end: Laravel PHP framework
Yahoo!7 approached us to develop the interactive experience of the ‘White House Down’ consumer promotion they were running with Sony Pictures Australia. During the ad-breaks of an important AFL match, there were TVC’s prompting people to enter the draw to win $20,000. We were quickly inundated with visitors who were asked simple questions about the movie to unlock their permission to enter the promotion. The grand prize winner was announced on the live game coverage before the end of the match.