House Rules - Where to buy
- Responsive, online product catalogue
- Campaign duration: 3 months
- Pageviews: 400,000+
- Products: 1250+
- Fango Integration – audience participation app (iOS & Android)
- Front-end: HTML5 / Twitter Bootstrap / Roots & jQuery
- Back-end: WordPress
Yahoo!7 approached us to design and develop the interactive experience of their ‘Where to buy guide’ for the popular reality TV show ’House Rules’. As teams competed on expert guided, do-it-yourself home improvement, the interactive product catalogue was updated weekly with photos of renovated rooms, hotspots, product and supplier information to eventually include all products featured on the show – about 1250 products in total.
The campaign was implemented as a CMS-driven responsive website, as well as custom versions to be imbedded into Fango – their own audience participation application for iOS and Android.