After a few years of steady success, Sony brought British reality TV show “Dragon’s Den” to Spanish audiences under the name “Tu Oportunidad” (Your Opportunity). It premiered during October 2013 on TVE.
The show’s mechanics remained unchanged: to feature entrepreneurs pitching their business ideas hoping to obtain investment finance from a panel of angel investors.
We were approached to develop the show’s identity (comprised of a logotype and an icon) as well as its graphics package comprised of an ID, bumpers and several straps.
The aim was to maintain a stylistic link to the identity of the British version while at the same time creating a premium and sophisticated looking identity and graphics package specifically developed to suit the Spanish version of the show’s title and context.