During 2014 La Biennale di Venezia awarded the three most outstanding projects of the Biennale College Cinema workshop with a complete feature film production. They also sponsored the creation of a full set of marketing and promotional resources for their 2015 release.
The Film Agency managed the marketing strategy of the three films, and invited us to look after the creation of the official poster for The Fits, one of the winning projects, from concept development through to direction and execution.
The Fits is a psychological portrait of a young girl taking her first powerful steps towards womanhood. Toni, a tomboyish boxer, lands a spot on an after-school drill team in the West End community of Cincinnati.
Enamored by the power and confidence of the team, Toni must decide how far she will go to embody her new ideals.
The Film Agency
Concept, Art direction & Design