The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design

The Body Shop - British Rose - 2020 APAC

Retail & digital campaign

We created this campaign for The Body Shop to launch the British Rose product range in the APAC region during Q1 of 2020. Created specifically for retail and digital, the more than 140 deliverables of the campaign will reach an audience of more than 500 million people across 8 different countries (Hong Kong, India, Indonesia, Japan, Korea, Malaysia Singapore & Thailand).

Created in collaboration with our talented friends at Smash-Stuff-TV.

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Production company

Smash-Stuff-TV & Binalogue

Our role

Creative direction, Copywriting, Art direction, Design, Motion graphics & Compositing

Credits

Creative direction

David Carrizales

Copywriting

Miguel Gonzalez & David Carrizales

Art direction

David Carrizales

Photo & video production

Smash-Stuff-TV

Executive producer

Timo Josten

Producer

Moritz Wagner

Director

Shoki Li

Talent

Iman Fandi Ahmad & Cheryl Chou

Photographer

Dan Carabas

Make up

Alex T

Behance

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The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design
The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design
The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design
The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design
The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design
The Body Shop - British Rose - 2020 APAC Retail & Digital Campaign - Binalogue - Creative direction, Art direction & Design