Shine a light on depression - Binalogue - Digital campaigns

Shine a light on depression

Digital campaign

We were invited to participate in this consumer awareness campaign to help address stigma surrounding depression. Alongside a dedicated online hub, forums, high-profile celebrity ambassadors and a national PR drive, our contribution consisted of an interactive piece where users could ‘shine a light’ on depression by adding their light and sharing their stories on the topic. Each light then became part of a 3D lightscape that people could explore for inspiration.

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Our role

Art direction, Technical direction, Design, 3D & Web development

Credits

Producer

Irena Macri

Concept

Marie Claire

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