Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Politicians for change

Case study

politiciansforchange.es

Can political corruption be portrayed?

Politicians For Change (PFC) is a movement that fights against political corruption through art. Their financial and political independence allow them to denounce political corruption impartially and to focus on educating and raising awareness amongst citizens – pretty much all of us – who suffer its consequences every day. They invite artists to freely portray their personal views of political corruption through their art. The initiative aims to help promote long-term change through political education and provide the means to change the future of the world around us.

It has been a very enriching experience to take part of PFC from its very inception, being part of something we believe can actually help improve our society.

Agency

Binalogue

Production company

Binalogue

Our role

Concept, Creative direction, Art direction, Technical direction, UI/UX, Design, Web design, Illustration & Web development

Behance

View more info & credits
Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Website

Politicians for change

The website is one of the main pillars of this initiative, serving both as an online exhibition space for the artworks, as well as the platform for informing the general public on political corruption, various educational workshops and other initiatives that stem from the original concept.

We wanted to provide the artworks with a nice, virtual exhibition space, allowing each artwork to speak for itself, while at the same time creating a solid foundation to further develop in the future.

View more info
View more imagesLoading...
Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Branding

Politicians for change

This is the process behind the development of its branding as well as a series of supporting visual/communication elements used for multiple purposes.

View more info
View more imagesLoading...
Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Process - Branding

Politicians for change

View more info
Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Felonies

Politicians for change

Educating and raising awareness about the many shapes and forms that political corruption comes disguised as are key objectives of PFC’s ethos.

During the creative process of PFC’s branding and visual cues we realized that the various felonies that embody some of the most common types of political corruption are – in a rather obscure way – achievements, badges, trophies that corrupt politicians have attained. Furthermore, while researching the scandals and stories behind different corrupt politicians, we discovered each felony was arguably a universe of its own, something that bears a particular resemblance to the extensive meaning given to coats of arms and heraldic badges. The rest happened quite spontaneously, resulting in this set of heraldic felonies, a didactic toolset that helps to illustrate just how serious some of the crimes these politicians have been convicted of are.

View more info
View more imagesLoading...
Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Applications - Felonies

Politicians for change

The set of heraldic felonies has proven to be very flexible for being implemented on multiple contexts.

These wine bottles, are educational and cheeky collectables that bring people closer the various felonies that embody political corruption. Fancy a glass of forgery? Let’s toast with some fraud!

View more info
View more imagesLoading...
Politicians for change branding, felony illustrations & website - Binalogue - Direction, design, illustration & development

Querida Corrupción: Exhibition

Politicians for change

The first art exhibition of the PFC initiative became the first branding implementation. The exhibition required posters, digital and printed invitations as well as signage for the actual exhibition space.

View more info
View more imagesLoading...