In 2019, Nike celebrated championship victories worldwide through tailored campaigns that aligned with their overarching narrative, “It’s Only Crazy Until You Do It.” This theme emphasized the idea of achieving the extraordinary, resonating with various sports and teams. To honor an unforgettable year for Spanish Basketball, Nike Basketball entrusted Binalogue with crafting a dynamic and impactful tribute to celebrate the remarkable achievements of the Women’s National Team at the FIBA EuroBasket, Men’s National Team at the FIBA Basketball World Cup and FC Barcelona in the Liga ACB.

Our team conceptualized and developed a bold visual narrative that encapsulated the passion, energy, and excellence of Spain’s golden generation. The result was a striking digital and social campaign, blending bespoke copywriting, motion graphics, typography, and vibrant compositions, all infused with the spirit of victory.

The If-Win strategy and content was deployed across multiple platforms, ensuring maximum engagement with fans worldwide while reinforcing Nike’s deep-rooted connection to the sport and Spain. The campaign was featured in leading sports media and widely shared across official channels of Nike Basketball, Federación Española de Baloncesto, FC Barcelona Basketball and Pro-Athletes.