360° branding, web & motion
Myfest is an innovative ecosystem launched in Spain, 100% oriented towards everything related to music festivals.
It’s a great place for festivalgoers to get discounts, freebies, news and all the tips they need to know in order to experience music festivals to their utmost. Simultaneously, myfest offers an integrated solution for brands that seek to be present at music festivals and become part of one of the most vibrant and dynamic cultural niches nowadays.
Our deep involvement with myfest turned this project into an exciting experience and a great learning curve. We participated from the very inception in all aspects behind defining its strategy and implementing a fully-fledged ecosystem comprised of multiple types of media.
From defining its naming and branding through to implementing its web TV platform and graphics package, we conceptualized, directed and developed what became an entity flexible enough to coexist with any music festival (regardless of its genres) and/or brand, and with the necessary character to fit comfortably within the context of loud, powerful, world-class and most importantly LIVE music and connect with festivalgoers and brands alike.
This is the website we created for myfest. From concept development through to design, implementation and deployment.
Putting the mobile experience first, we connected their web TV platform via YouTube, member discount tickets via TKT.es and a promocode membership program via custom mailchimp/mandril integrations and then we spiced things up by applying the striking design alongside the in your face tone supported by big typography.
We directed, designed and animated this colorful, explosive and downright in your face promo video to introduce myfest to the spanish music festival circuit and worldwide festivalgoers. The cheeky script was tailored by wordsmiths busto y miguelez and the soundtrack provided by Spanish pop avengers Triángulo de Amor Bizarro.
Concept, Co-Creative direction, Direction, Art direction, Design & Motion graphics
Festival after festival, my fest TV creates videos featuring artists’ interviews, best moments, backstage sneak peeks and everything there is to know about festivalgoers and the awesome time they have rocking out to their favourite artists.
This is the modular graphics package we created to brand all of myfest tv’s video content; flexible to adapt itself to various formats while providing attractive advertising positions for event sponsors.
So far Depeche Mode, New Order, Marky Ramone and Chk Chk Chk have been some of the artists featured on myfest TV. Who will be next? We can’t wait to find out!