myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

360° branding, web & motion

myfest.es

Myfest is an innovative ecosystem launched in Spain, 100% oriented towards everything related to music festivals.

It’s a great place for festivalgoers to get discounts, freebies, news and all the tips they need to know in order to experience music festivals to their utmost. Simultaneously, myfest offers an integrated solution for brands that seek to be present at music festivals and become part of one of the most vibrant and dynamic cultural niches nowadays.

Our deep involvement with myfest turned this project into an exciting experience and a great learning curve. We participated from the very inception in all aspects behind defining its strategy and implementing a fully-fledged ecosystem comprised of multiple types of media.

From defining its naming and branding through to implementing its web TV platform and graphics package, we conceptualized, directed and developed what became an entity flexible enough to coexist with any music festival (regardless of its genres) and/or brand, and with the necessary character to fit comfortably within the context of loud, powerful, world-class and most importantly LIVE music and connect with festivalgoers and brands alike.

View more info

Client

myfest

Agency

Binalogue

Production company

Binalogue

Our role

Co-concept development, Co-Creative direction, Art direction, Technical direction, UI/UX, Web design & Web development

Credits

Co-creative direction

Busto y Miguelez

Copywriting

Busto y Miguelez

Behance

View more credits
myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

website

This is the website we created for myfest. From concept development through to design, implementation and deployment.

Putting the mobile experience first, we connected their web TV platform via YouTube, member discount tickets via TKT.es and a promocode membership program via custom mailchimp/mandril integrations and then we spiced things up by applying the striking design alongside the in your face tone supported by big typography.

View more info

Our role

Concept, Co-Creative direction, Direction, Art direction, Design & Motion graphics

Credits

Co-creative direction

Busto y Miguelez

Copywriting

Busto y Miguelez

View more info
View more imagesLoading...
myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

Promotional video

We directed, designed and animated this colorful, explosive and downright in your face promo video to introduce myfest to the spanish music festival circuit and worldwide festivalgoers. The cheeky script was tailored by wordsmiths busto y miguelez and the soundtrack provided by Spanish pop avengers Triángulo de Amor Bizarro.

View more info

Our role

Concept, Co-Creative direction, Direction, Art direction, Design & Motion graphics

Credits

Co-creative direction

Busto y Miguelez

Script

Busto y Miguelez

Music

Triángulo de Amor Bizarro

Music licensing

Mushroom Pillow

Live action

Courtesy of myfest

View more info
View more imagesLoading...
myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

branding

This is the naming and modular branding – with corresponding brand guidelines – we created to give myfest a consistent and effective presence in all its graphic, audiovisual and interactive implementations.

View more info

Our role

Concept, Co-Creative direction, Direction, Art direction, Design & Motion graphics

Credits

Co-creative direction

Busto y Miguelez

View more info
View more imagesLoading...
myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

Brand book

View more info
View more imagesLoading...
myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

Applications

View more info
View more imagesLoading...
myfest - Binalogue - Concept, direction, design, motion graphics and web development

myfest

Graphics package

Festival after festival, my fest TV creates videos featuring artists’ interviews, best moments, backstage sneak peeks and everything there is to know about festivalgoers and the awesome time they have rocking out to their favourite artists.

This is the modular graphics package we created to brand all of myfest tv’s video content; flexible to adapt itself to various formats while providing attractive advertising positions for event sponsors.

So far Depeche Mode, New Order, Marky Ramone and Chk Chk Chk have been some of the artists featured on myfest TV. Who will be next? We can’t wait to find out!

View more info
View more imagesLoading...