MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

MTV WEEK

Case study

In 2010 MTV WEEK encompassed a series of events across 4 days ranging from 50,000+ people outdoor concerts to VIP lounge parties, indoor private concerts and club parties, celebrating Madrid’s hosting of the MTV Europe Music Awards.

MTV approached us to art direct, design, and animate as well as develop part of the concept for this year’s MTV WEEK broadcast, outdoor and print campaign.

With over 50 deliverables, this campaign was featured across a broad range of media and had some of Madrid’s hottest spots displaying our work throughout October and November.

Here’s the broadcast campaign – a montage of the various pieces developed for the broadcast campaign.

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Production company

MTV Networks

Executive producer

Raúl Quintana - MTV Networks

Our role

Visual concept, Art direction, Design, Animation & Motion graphics

Credits

Design concept

Raúl Quintana & Mariano Amiune - MTV Networks

Music

Darko Saric 'Joyful Sounds'

Live action courtesy of

MTV Networks

Behance

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MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

Promo

MTV Week

Official TV promo for MTV WEEK.

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MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

Graphics Package

MTV Week

Graphics package developed for TV news flashes, reviews and updates for the different events.
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MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

Visuals

MTV Week

Set of visuals developed to be displayed as large scale projections at the EMA’s closing party headlining DJ Roger Sanchez.
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MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

Main poster

MTV Week Outdoor & print campaign

Promotional design pieces for metro stations, bus stops, street banners and signs.
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Client

MTV Networks

Production company

MTV Networks

Our role

Art direction & Design

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MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

Flyers & invites

MTV Week Outdoor & print campaign

Main poster, magazine spreads, flyers and invites.

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MTV Week - Case study - Binalogue - Direction, Design & Motion graphics

Branding

MTV Week

In 2010 MTV WEEK encompassed a series of events across 4 days ranging from 50,000+ people outdoor concerts to VIP lounge parties, indoor private concerts and club parties, celebrating Madrid’s hosting of the MTV Europe Music Awards.

MTV approached us to art direct, design, and animate as well as develop part of the concept for this year’s MTV WEEK broadcast, outdoor and print campaign.

With over 50 deliverables, this campaign was featured across a broad range of media and had some of Madrid’s hottest spots displaying our work throughout October and November.

Here’s the identity and styleguide.

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Client

MTV Networks

Production company

MTV Networks

Our role

Art direction & Design

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