GIVE is the foundation of a humanitarian campaign our friends at La Despensa invited us to participate in for the non-profit Manos Unidas. It’s a high calorie drink that doesn’t make you gain weight, but feeds others who are in great need. Every time you purchase a can of GIVE, all of its calories are donated to Manos Unidas so that they in turn can take such calories and feed people who live in extreme poverty and hunger.
We created a social media campaign and microsite to launch GIVE, raise awareness and invite people to donate their calories.