Familia Cinco Estrellas
Brewmasters from Mahou in collaboration with Founders Brewing from the United States have created Mahou Cinco Estrellas Session IPA – a perfect initiation product for those interested in the craft beer boom that is taking the planet by storm.
For the launch of Mahou Cinco Estrellas Session IPA, MRM//McCann invited us to revamp a significant chunk of the Mahou website ecosystem.
We started by developing the Session IPA microsite, where we had the opportunity to bring the wonderful illustrations by Xavier Gallego to life by animating them and creating an exploration experience highlighting and educating users on what it takes to make a Session IPA.
The result was so good that they asked us to expand the scope and include an encapsulating family microsite that introduces each one of the four Cinco Estrellas family members, as well as individual landing pages for each one.