Madres Olímpicas - Binalogue - Direction & Design - Key arts

Madres Olímpicas

Key arts

The talented team from Publicis Spain invited us to create three key arts to be used as part of Telefónica’s (largest telecommunications provider in Spain) official Mother’s Day campaign, while also being linked to the “Telefónica Podium” ethos. Podium is a multiplatform initiative created by Telefónica to sponsor young sportsmen/women on their way to the 2016 olympic games in Rio.

These key arts aim to present mothers performing their everyday activities like true olympic athletes across three disciplines:

  • 100m No Te Vayas (100m Don’t Go)
  • Gimnasia Rutinística (Home Routine Gymnastics)
  • Tenis de Sobremesa (Dinner Tennis)
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Production company

Binalogue

Our role

Co-concept development, Art direction & Illustration

Behance

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Madres Olímpicas - Binalogue - Direction & Design - Key arts

100m No Te Vayas

100m Don’t Go

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Madres Olímpicas - Binalogue - Direction & Design - Key arts

Gimnasia Rutinística

Home Routine Gymnastics

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Madres Olímpicas - Binalogue - Direction & Design - Key arts

Tenis de Sobremesa

Dinner Tennis

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