Los Fierros - Movie Poster - Binalogue - Art Direction, Design & Motion Graphics

Los Fierros

Official movie poster & promotional assets

After concluding a seven year sentence in prison for driving a motorbike in a botched armed robbery, Federico returns to his hometown. Things haven’t changed much: his mother loves him, his stepfather doesn’t trust him and his brother, Ramiro, is still involved in shady affairs. Regardless of his reluctance at first, Federico ends up riding motorbikes again and organizes a race against a local gangster to settle his brother’s debts. However, Ramiro fixes the race behind Federico’s back and consequently triggers a series of events that’ll make Federico go to unimaginable extents in order to protect his family.

We created the official poster as well as a press dossier, a billboard and social media pieces for this raw, action packed thriller with a purely Colombian flavor.

Los Fierros is a Pablo González film produced by Dynamo.

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Client

Dynamo

Production company

Binalogue

Our role

Concept, Art direction, Digital art & Design

Credits

Marketing strategy

Black Velvet

Photography

Gregorio Mariño, Juan Antonio Monsalve & Nicolás Corredor

Behance

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Los Fierros - Movie Poster - Binalogue - Art Direction, Design & Motion Graphics
Los Fierros - Movie Poster - Binalogue - Art Direction, Design & Motion Graphics
Los Fierros - Movie Poster - Binalogue - Art Direction, Design & Motion Graphics
Los Fierros - Movie Poster - Binalogue - Art Direction, Design & Motion Graphics
Los Fierros - Movie Poster - Binalogue - Art Direction, Design & Motion Graphics