Ecolean Lighten Up! - Branded visuals & Package artworks - Binalogue - Direction, Design, Illustration & Motion Graphics

Ecolean Lighten Up!

Visuals & packaging

As part of their 2012 global marketing campaign, Ecolean approached us to create a set of visuals for diverse purposes.

The brief was to use their tagline “Lighten Up” as the conceptual foundation to present the package benefits, its openness towards consumers, its low environmental impact, and its overall fun and friendliness.

View more info

Client

Ecolean

Production company

Binalogue

Our role

Concept, Creative direction, Direction, Art direction, Design, Illustration, 3D & Motion graphics

View more credits
View more imagesLoading...
Ecolean Lighten Up! - Branded visuals & Package artworks - Binalogue - Direction, Design, Illustration & Motion Graphics

Package artwork designs

Ecolean Lighten Up! - Juice

Ecolean also approached us to create a full range of package artworks for their sample packages. The entire project was comprised of more than 90 deliverables in English, Chinese and Russian. This set presents vibrant and colorful artworks suitable for delicious, fruity and juicy beverages.

View more info

Publications

View more info
View more imagesLoading...
Ecolean Lighten Up! - Branded visuals & Package artworks - Binalogue - Direction, Design, Illustration & Motion Graphics

Package artwork designs

Ecolean Lighten Up! - Dairy

Ecolean also approached us to create a full range of package artworks for their sample packages. The entire project was comprised of more than 90 deliverables in English, Chinese and Russian. This set presents vibrant and colorful artworks suitable for delicious, fruity and juicy beverages.

View more info
View more imagesLoading...