La tienda LOL
In Christmas 2018, Campofrío (in collaboration with MRM//McCann) launched a TV campaign delving into how important it is to laugh and how present humor is in the Spanish way of life. It wasn’t long before it became a trending topic, was all over the media and was what everyone in Spain was talking about.
The LOL Store is a fictional online shop of jokes containing the essence of the main TV campaign. The jokes can be shared individually through social networks and users can listen to additional jokes created for the occasion through a playlist.
We collaborated with MRM//McCann to develop the digital part of this very famous Christmas campaign, in which the main technical challenge was to smoothly combine full page and free scroll sections within a single page website, alongside the YouTube integration that needed to adhere to the various filtering options.