Casårbol

Digital campaign

www.family.ikea.es/casarbol/

IKEA launched their digital catalogue to replace the print-only version in order to contribute towards sustainability.

MRM//McCann invited us to participate in this project, alongside Miopia, Ângelo Fernandez, Amazing Monkeys and Aural. Our role was to develop the digital experience of this campaign, where you assist a flying IKEA catalogue on its green journey towards sustainability. The main technical challenge was to smoothly combine static 3D, pre-rendered sprites and code generated animations and interactions to make a coherent experience.

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Client

IKEA

Production company

Binalogue

Our role

Technical direction, UI/UX, Animation & Web development

Awards

Credits

Lowpoly 3D

Ângelo Fernandes

Catalogue design & animation

Miopía Efectos Visuales

Additional 3D animation

Amazing Monkeys

Sound design

Aural

Behance

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IKEA Casårbol - Digital Campaign - Binalogue - Technical direction, Web development & WebGL