Biennale di Venezia - Iconographic Posters 2015
During 2014 La Biennale di Venezia awarded the three most outstanding projects of the Biennale College Cinema workshop with a complete feature film production. They also sponsored the creation of a full set of marketing and promotional resources for their 2015 release.
The Film Agency managed the marketing strategy, and invited us to look after the creation of a set of supporting posters for the three films – Baby Bump, The Fits and Blanka – from concept development through to direction and execution.
This series of iconographic posters is meant to work as supporting marketing material. This year the common thread that unites them all is the footwear of the main character of each one of the three films, alongside the illustration treatment.
The Film Agency
Concept, Art direction, Design & Illustration
The little Blanka lives in the streets of Manila, surviving day to day begging and robbing tourists. One day she stops in front an electronics store carried away by the images of a famous actress having just adopted a child. An idea pop-ups in her mind: what if she buys a mother? A new opportunity seems to arise when she meets Peter, a blind street musician.
The Fits is a psychological portrait of a young girl taking her first powerful steps towards womanhood. Toni, a tomboyish boxer, lands a spot on an after-school drill team in the West End community of Cincinnati. Enamored by the power and confidence of the team, Toni must decide how far she will go to embody her new ideals.