Hyundai - You be the judge
- Responsive, online competition & Facebook app
- Campaign duration: 2 months
- Visits: 20,000+
- Entries: 4,000+
- Facebook Likes: 5,000+
- Grand prize: Hyundai ix35
- Front-end: HTML5 / Twitter Bootstrap & jQuery
- Back-end: Codeigniter PHP framework
For the second year in a row, Yahoo!7 approached us to develop the interactive experience of their Hyundai digital campaign for the popular reality TV show ’My Kitchen Rules’. This year visitors were asked to be the judge – to suggest, rate and critique restaurants and cafés to win cars and other great prizes. We integrated maps to provide an easy way for people to find these places, as well as created interactive routes for gastronomic roadtrips based on different culinary themes.
The campaign was launched as a responsive online campaign, as well as a Facebook app on Hyundai Australia’s facebook page.