Hypervuur

El Fin de la Humanidad

Music video

Hypervuur is a Colombia-based electro-industrial producer who mixes 1990’s rave, horror movies and a magnetic stage persona. With 7 albums under his belt and a hyperactive live act, ‘El Fin de la Humanidad’ (The end of humanity) is the first single of his Realpolitik album.

The song mocks how Western culture is influenced by Christianity in such a way that we’re not only looking for our savior to come, but also for the apocalypse that will end us once and for all, be it through war, a pandemic, AIDS, or the Y2K bug. Spoiler alert: we’re still alive and kicking. This overload of news, conspiracy theories, and doomed messages is a noise we can’t cut through, engulfing us as a means of control by those in power. Well, noise is also the trademark of the dirty, gritty electro-industrial genre, a kind of synesthetic approach for the music video.

Written & Directed by

David Carrizales

Artist

Hypervuur

Production Company

Binalogue

Our Role

Direction, Production, Art direction, Graphic design, Illustration, Cel animation, Motion graphics & Post-production

Awards

Europe Music Video AwardsWinner - Best Art Music Video

Munich Music Video AwardsWinner - Best Drama & Best Latin America Music Video

International Music Video AwardsWinner - Best Experimental Music Video

Noise is in the air.

This music video follows an experimental approach that began without any clue of where it would take us. As if wandering through a thick jungle where you can only see what’s 10 cm in front of you as you hack your way through with a machete. A desire to let go of all plans and instead let the process guide us through on a psychedelic, expressive and tactile trip.

Following the leitmotiv of the song, we portrayed Hypervuur as humanity himself, showing him chained, blindfolded, or wrapped in a straitjacket to visualize the effects of this relentless propaganda machine. We added layers and layers of visual noise that underlined the lyrics and stressed the general discomfort, from motion graphics to traditional animation to VHS effects. Everything was permitted.

Provoking is fun.

Hypervuur is a cultural provocateur. He goes against the grain of pop culture and makes music that is not for everyone, but his approach is undeniably entertaining. We followed his appetite for chaos breaking some of our self-imposed rules by experimenting, playing, and simply enjoying the process.