During 2015 La Biennale di Venezia awarded the four most outstanding projects of the Biennale College Cinema workshop with a complete feature film production. They also sponsored the creation of a full set of marketing and promotional resources for their 2016 release.
The Film Agency managed the marketing strategy of the four films, and invited us to look after the creation of the official poster for Hotel Salvation, one of the winning projects, from concept development through to direction and execution.
Hotel Salvation brings us the story of Daya, a 77 year old man who, after waking up from a strange nightmare, knows his time is up and he must get to Varanasi immediately in hope of dying there to attain salvation. His dutiful son, Rajiv, is left with no choice but to drop everything and make the journey with his stubborn father, leaving behind his wife and daughter. Consequently Rajiv finds himself torn, not knowing what he must do to keep his life together.
The Film Agency
Concept, Art direction & Design