Iberdrola

Global Green Employment

Strategy, Brand ecosystem & Online hub

Global Green Employment is a green jobs orientation platform that aims to set the standard in sustainability and employability for the Gen Zs, Millennials, and Gen Xs around the world. Back when the great team at Iberdrola invited us to join the project, it was merely a two-slide deck with a name, a great ambition, and the tightest of deadlines.

We embraced the challenge, providing all the necessary tools to make it happen: from concept to creative direction and design of a new brand under Iberdrola’s umbrella, to all of our tech and UI/UX knowledge to build the platform, along with a creative and social media team ready to crack campaign briefs and social strategies on the go. GGE seeks to give more opportunities to everyone, the planet included. With GGE, the future is green.

Client

Iberdrola

Our Role

Brand Strategy, Creative Direction, Copywriting, Art Direction, Design, UI/UX Design, Technical Direction, Web Development, Motion Graphics & Compositing, Social Media Strategy, Community Management

Website.

Green jobs have a promising future, but not a large fanbase. Yet. We designed and built a responsive website that gave people a headstart on all things green, from job openings to learning programs to career options.

A green job for everyone.

The UI/UX and content teams focused on giving users a clear pathway towards their future. Content-wise, we made green jobs knowledge more accessible, compiling an updated list with over 100 green jobs sorted in 14 green categories that provide more options other than wind turbines or solar panels.

From an architectural standpoint, this leads to a website with two main actions: work and learn. As this is a multi-generational platform, each user may need a tailored solution, which is why we customized the experience of a GGE profile with:

Interests: jobs, education, news, or all of the above.
Green skills: we compiled a bespoke list of 200 different skills related to green jobs, allowing users to select those they already master or are keen to learn in order to customize the website and provide handpicked recommendations.
Location preferences.
Favs: all the job offers and learning programs they’ve bookmarked in each section.

Design System Language.

The DLS is built to streamline the design process and ensure both the visual and technical quality of GGE.

The main objectives of the system are:

Ensure consistency between views, features and designed products.
Optimize both the design and development process.
Ensure that the platform offers the best possible user experience.

Branding.

GGE was born within Iberdrola’s ecosystem, rooted in its foundations and evolving separately to connect and engage with new audiences worldwide. The brief: use Iberdrola’s guidelines to design a brand with a unique personality.

Styleguide.

Every brand needs a playbook. GGE’s style guide covers all the key elements to consistently craft every asset needed, from a website component to social posts or merchandising products with an eco-friendly approach.

Explainer video.

A stripped down, straight-to-the-point motion graphics piece that sums up the purpose, scope and content of GGE in under 1 minute, with a bold and minimal look & feel.

Social media.

GGE goes social with custom-made sets of templates that adapt the brand to the crowded and fast-paced nature of social media striking the right balance between branding and variety.