Disney - Back to school - Binalogue - Direction & Design - Motion

Disney - Back to School

TV Idents

Just before summer Disney approached us to create a series of idents to welcome kids back to the new school calendar starting in summer/fall. The idents were meant to be part of their global “Back to School” campaign, each one of them created specifically for their most popular shows/series.

Disney’s talented crew provided us with the starting point for the concept which was to have nothing but school lockers (alongside the characters) in each piece.

Based on that premise we created this set of idents to be used by Disney worldwide to welcome kids back to school with a truckload of movement, colour and fun.

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Agency

Binalogue

Production company

Binalogue

Our role

Motion design concept, Direction, Art direction, 3D, Motion graphics, Compositing & Finishing

Credits

Disney Creative Director

Pablo Ferrán

Disney Producer

Sonia Suarez

Disney Designer

Elvira Jaen

Disney Editor

Yuke Ward

Live Action

The Walt Disney Company

Music

The Walt Disney Company

Behance

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