Paramount Channel approached us to direct and produce one of their latest self-promotional campaigns for on-air, off-air and online platforms. With artificial intelligence as its leitmotif and more than 40 deliverables, we created multiple means to introduce “ST-021: The world’s most advanced artificial intelligence system” who, although having the ability to process and memorize all scripts, soundtracks, choreographies and characters in movie history, is still unable to create movies like those of Paramount Channel.
Using the scripts developed by Paramount Channel as our starting point, we produced this campaign that mixes live-action, UI design and motion graphics in a clean, minimal, and tech-driven environment.
Concept development, Direction, Live action production, Art direction, Design, 3D, Motion graphics & Compositing
Viacom - Paramount Channel Marketing director
Viacom - Paramount Channel Creative coordinator
Viacom - Paramount Channel Production coordinator
Viacom & Binalogue
Paramount Channel & Binalogue
Alberto Pérez, David Carrizales
1st Assistant camera
2nd Assistant camera
Hair & make up
Costume & wardrobe
Technical director & animation supervisor
Compositing & motion graphics
David Carrizales, Joaquín Castaño, Leire Villar, Jorge Artola, Pierre Masson
Jorge Artola, David Carrizales, Joaquín Castaño
Vincent Lee Amberson 'Brite Future'
Making of camera operators
Javier Cardenete, Javier Ordóñez
Design & motion interns
Altea Llorente, Maria Koikonova