Cyborg ST021 - 360° Broadcast campaign - Binalogue - Live action, Direction & Design

Cyborg ST021

360° campaign

Paramount Channel approached us to direct and produce one of their latest self-promotional campaigns for on-air, off-air and online platforms. With artificial intelligence as its leitmotif and more than 40 deliverables, we created multiple means to introduce “ST-021: The world’s most advanced artificial intelligence system” who, although having the ability to process and memorize all scripts, soundtracks, choregraphies and characters in movie history, is still unable to create movies like those of Paramount Channel.

Using the scripts developed by Paramount Channel as our starting point, we produced this campaign that mixes live-action, UI design and motion graphics in a clean, minimal, and tech-driven environment.

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Production company

Binalogue

Our role

Concept development, Direction, Live-action production, Art direction, Design, 3D, Motion graphics & Compositing

Credits

Viacom - Paramount Channel Marketing director

Marta Dávila

Viacom - Paramount Channel Creative coordinator

Alberto Pérez

Viacom - Paramount Channel Production coordinator

Arantxa Montero

Casting

Viacom & Binalogue

Scriptwriting

Paramount Channel

VO

Paramount Channel

Production company

Binalogue

Concept development

Paramount Channel & Binalogue

Director

David Carrizales

Art director

David Carrizales

DOP

Juana Jiménez

Production coordinator

Xavi Rivas

Editors

Alberto Pérez, David Carrizales

Talent

Yaoyao Liu

Photographer

Pablo Sarompas

1st Assistant camera

Ismael Fernandez

2nd Assistant camera

Sandra Toral

Gaffer

José Humanes

Sound technician

Manolo Gama

Hair & make up

Ángela Blanco

Costume & wardrobe

Isa Brena

DIT

Begoña Ruiz

Technical director & animation supervisor

David Carrizales

Compositing & motion graphics

David Carrizales, Joaquín Castaño, Leire Villar, Jorge Artola, Pierre Masson

Design

Jorge Artola, David Carrizales, Joaquín Castaño

3D

Iván Pardo

Music

Vincent Lee Amberson 'Brite Future'

Making of camera operators

Javier Cardenete, Javier Ordóñez

Design & motion interns

Altea Llorente, Maria Koikonova

Behance

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Cyborg ST021 - 360° Broadcast campaign - Binalogue - Live action, Direction & Design
Cyborg ST021 - 360° Broadcast campaign - Binalogue - Live action, Direction & Design
Cyborg ST021 - 360° Broadcast campaign - Binalogue - Live action, Direction & Design

Making of

Cyborg

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Cyborg ST021 - 360° Broadcast campaign - Binalogue - Live action, Direction & Design