Paramount Channel approached us to direct and produce one of their latest self-promotional campaigns for on-air, off-air and online platforms. With artificial intelligence as its leitmotif and more than 40 deliverables, we created multiple means to introduce "ST-021: The world's most advanced artificial intelligence system" who, although having the ability to process and memorize all scripts, soundtracks, choreographies and characters in movie history, is still unable to create movies like those of Paramount Channel.

Using the scripts developed by Paramount Channel as our starting point, we produced this campaign that mixes live-action, UI design and motion graphics in a clean, minimal, and tech-driven environment.