Cifras que cantan - Motion infographics & Illustrations - Binalogue - Character development

SMPS - Cifras que cantan

Infographics

Besides being approached by MTV to develop the graphics package/identity of the San Miguel Primavera Sound Mag show for MTV, we were also asked to work on part of the actual content for the show.

This section was called “Cifras que Cantan” (which roughly translates into something of the likes of “Weird figures”) and went about showing a bunch of quirky – and often surreal – figures about the Primavera Sound Festival and it’s punters. Evidently the aim was to make it friendly, unpretentious and above all – fun. Not just the outcome, but certainly the process too : )

Make sure you check out Consejos – the other segment we created for the San Miguel Primavera Sound Mag.

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Production company

MTV Networks & Goroka

Our role

Concept, Art direction, Design, Illustration & Animation

Publications

Credits

Script

MTV Networks & Goroka

Sound design

Goroka

Behance

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Cifras que cantan - Motion infographics & Illustrations - Binalogue - Character development

Episode 02

Cifras que cantan

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Cifras que cantan - Motion infographics & Illustrations - Binalogue - Character development

Episode 03

Cifras que cantan

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Cifras que cantan - Motion infographics & Illustrations - Binalogue - Character development

Episode 04

Cifras que cantan

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Cifras que cantan - Motion infographics & Illustrations - Binalogue - Character development

Illustrations

Cifras que cantan

We ended up creating so many different characters and props that we simply felt we had to share them as well 😉

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