TRA Customer Hapiness Factory - Binalogue - Explainer Videos & Motion Graphics

CHF

Explainer video

CHF stands for Customer Happiness Factory and is a recently launched cloud based ecosystem created by the UAE government for all citizens – native and immigrants – of the Arab Emirates region.
Focused on social aspects as ubiquitous as marriage, working overseas and pensions, among others, CHF provides Emirati citizens with centralized online facilities to obtain documentation, lodge applications and request instant customer service and worldwide accessible assistance and tracking.
Our friends at the mob approached us with the challenge of creating a series of thirty second motion pieces for each one of the eight different – yet interrelated – areas of CHF. These pieces would present and launch the newly founded platform to the Emirati society during various region-wide events.
This was precisely the main challenge: to create a set of pieces to introduce brand new, tech-driven, public services to a whole region; easily understandable by multiple segments of society – from students to senior citizens -; engaging enough to get people interested and driven to the different portals and tied together by a fresh an easy going treatment to reflect CHF’s innovative and user-friendly nature.
This is the first montage which presents the pieces for: Emergencies, businesses, pensions, and working in the UAE.
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Agency

The Mob

Production company

Binalogue

Our role

Direction, Art direction, Design, Illustration & Motion graphics

Credits

Script

The Mob

Music & VO

The Mob

Behance

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TRA Customer Hapiness Factory - Binalogue - Explainer Videos & Motion Graphics

Montage 02

Customer Happiness Factory

This is the second montage which presents the pieces for: Scolarships, getting married, finding a job and having a baby.

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TRA Customer Hapiness Factory - Binalogue - Explainer Videos & Motion Graphics