AXN Bumpers - Birdcage & Titanic - Binalogue - Direction & Motion Graphics

AXN

TV Bumpers

As part of the recently launched global rebrand across the entire AXN network, we were invited to create two bumpers to be used throughout as well as two sets of idents specifically created for AXN Spin.

All bumpers were linked by a common element: AXN’s pyramid placed in a fixed position with specific dimensions rotating at a set speed. That was our starting canvas to create two completely different – both narrative and technique wise – bumpers.

This is the birdcage bumper, where a songbird (inspired in the collectible Kohler-Germany 1950’s tin toy) is trapped inside a pyramid cage and after a few attempts and some crafty moves manages to escape.

Make sure you don’t miss the Titanic bumper below, as well as the nightclub and magnet ident sets.

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Production company

Binalogue

Our role

Concept development, Direction, Art direction, 3D & Finishing

Credits

AXN Marketing director

Ignacio Zamacola

AXN Creative manager

David Giménez

AXN Graphic design manager

Marcos García

AXN Production manager

Noelia Alonso

AXN Production coordinator

Arantxa Montero

Music, sound design & production

Claudio "El Maestro" Bonaldi

Disclaimer

Music is used for presentation purposes only. This music is not the one used in the final version of the project.

Behance

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AXN Bumpers - Birdcage & Titanic - Binalogue - Direction & Motion Graphics

Process

AXN - Birdcage

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AXN Bumpers - Birdcage & Titanic - Binalogue - Direction & Motion Graphics

Sketch

AXN - Birdcage

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AXN Bumpers - Birdcage & Titanic - Binalogue - Direction & Motion Graphics

AXN - Titanic

Bumper

This is the Titanic bumper, where a tin toy Titanic slowly approaches a pyramid shaped iceberg… Will it crash into it or not?

Make sure you don’t miss the nightclub and magnet ident sets.

View more info

Client

AXN – Sony Pictures Television Networks

Production company

Binalogue

Our role

Concept development, Direction, Art direction, Illustration, Animation, Motion graphics & Compositing

Credits

AXN Marketing director

Ignacio Zamacola

AXN Creative manager

David Giménez

AXN Graphic design manager

Marcos García

AXN Production manager

Noelia Alonso

AXN Production coordinator

Arantxa Montero

Music, sound design & production

Claudio “El Maestro” Bonaldi

Disclaimer

Music is used for presentation purposes only. This music is not the one used in the final version of the project.

Behance

View more info
AXN Bumpers - Birdcage & Titanic - Binalogue - Direction & Motion Graphics

Process

AXN - Titanic

View more info