The Gourmet Explorer - Binalogue - Technical direction, web design and web development

Amex - The Gourmet Explorer

Digital campaign

The friendly people at Bauer Media Group approached us to develop an online campaign for Australian Gourmet Traveller in collaboration with Amex Australia for the launch of American Express Explorer Travel Card. They wanted a campaign where users can make a few simple ‘either or decisions’ and receive different travel suggestions based on their answers, all with corresponding tips of where to stay, eat and what to get up to while visiting.

Kylie Lovegrove created a slick design in line with the Gourmet Traveller branding, while incorporating AMEX characteristics and topped things off with fun little illustrations reflecting each one of the destinations.

Don’t know where to go for your next gourmet travel adventure? Take it for a spin and find out!

Our role

Web development


UX, design and illustration

Kylie Lovegrove


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