Website & branding
The friendly people over at Alliero approached us to create their new website. They wanted an online presence that reflected their relaxed and personal approach to IT, and explicitly wanted to stay away from any typical IT Consultancy look and feel.
We started from scratch by brightening up their existing colour scheme and created a fresh, completely new look for the website. We then illustrated and animated fundamental IT concepts in a minimalistic way, but instead of featuring them we let them subtly decorate the website while focusing on setting a direct and friendly communication tone and letting the words do all the talking. Additionally we made several technical improvements to improve SEO and to make the site faster, responsive and touch device friendly.
Concept, Creative direction, Art direction, Technical direction, UI/UX, Design, Web design, Illustration & Web development
Shortly thereafter, they approached us to create their new stationery. They liked their new website so much that they now wanted to bring across their new look and feel that reflected their relaxed and personal approach to IT consultancy to the print world.
We used the new, much brighter colour palette and created a fresh look for their stationery, decorated with various illustrations of fundamental IT concepts in the same style as featured on the website. We topped things off with a ginormous ‘Hello!’ keeping in line with the direct and friendly communication tone that had already been established.
The year after that, Alliero approached us again. They had become an official provider in Sweden for SmartStack – a solution that combines server, networking and storage from Nimble Storage and Cisco to provide a complete private pre-validated cloud infrastructure.
They wanted a website presenting features, tech specs and the many advantages of this standalone product they provide, keeping in line with their existing look and feel that we developed, which reflects their relaxed and personal approach to IT.
We used the design we developed for their own website as a starting point, and extended it by illustrating many more fundamental IT concepts as well as product specific features in a minimalistic way. While content was technologically dense, we maintained the direct, simple and friendly communication tone and once again let the words do all the talking. Additionally we made several technical improvements to improve SEO and to make the site faster, responsive and touch device friendly.