15 Muestra SYFY - On & off-air campaign - Binalogue - Live action, Direction & Design

15 Muestra SYFY

On & off-air campaign

2018 sees the 15th edition of ‘Muestra SYFY‘, a movie festival hosted by SYFY for fantasy, horror, animation and sci-fi movie lovers alike. Muestra SYFY takes place in one of Madrid’s most iconic landmarks – the ‘Palacio de la Prensa‘ theater -, right smack in the city centre and during 4 days delivers a hearty dose of killer cult films across three screening rooms where anything from chanting to cosplay is allowed… and sought after.

NBCUniversal approached us to co-conceptualize, direct and produce the entire expectation and launch campaign for this year’s edition of Muestra SYFY.

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Client

NBC Universal & SYFY

Production company

Binalogue

Our role

Direction, Live-action production, Art direction, Design, Illustration, Motion graphics, Cell animation & Compositing

Credits

NBC Universal Head of creative

Nacho Vega

NBC Universal On- air production manager

Pilar González

NBC Universal Off- air production manager

Victor Perez

Casting

NBC Universal

Music & sound design

NBC Universal

Production company

Binalogue

Concept development

NBC Universal & Binalogue

Director

David Carrizales

Art director

David Carrizales

DOP

Willy Jáuregui

Production coordinator

Laura D. Falcao

Talent

Ran Chaparro, Manuel Alonso Heras, Mario Parra

Photographer

Manuel Fiestas

Assistant director

Ana Bravo

1st Assistant camera

Daniel Sánchez

2nd Assistant camera

Julio César Tortuero

Gaffer

Ángel Pizarro

Electrician

Ruder Hernán

Hair & make up

Aída Rojas

Costume & wardrobe

Marce Martínez Bernales y Enrique Ortega

Runner

Jaime Guillén

Technical director & animation supervisor

David Carrizales

Design & illustration

Jorge Artola, Alfonso Elola, Joaquín Castaño, Juan Carlos Martínez

Compositing & motion graphics

Leire Villar, Jorge Artola

3D

Iván Pardo

Cel animation

Nicolás Petelski, Alfonso Elola

Making of camera operator

Javier Ordóñez

Design intern

Andrea Rodriguez

Behance

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15 Muestra SYFY - On & off-air campaign - Binalogue - Live action, Direction & Design
15 Muestra SYFY - On & off-air campaign - Binalogue - Live action, Direction & Design
15 Muestra SYFY - On & off-air campaign - Binalogue - Live action, Direction & Design

Campaign making of

Muestra SYFY

SYFY stayed true to its motto “it’s a fan thing” and invited fans all over Spain to participate in a casting out of which the protagonists of the on-air and outdoor campaign were chosen. We shot the three lucky fans and then brought them into the aesthetic universe of comics to create a colorful, action-driven and all round fun campaign which was not only displayed all over Madrid’s centre but also became trending topic and widely praised by media.

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15 Muestra SYFY - On & off-air campaign - Binalogue - Live action, Direction & Design