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News. October 22, 2021
Nike & NBA veteran joins Binalogue as Partner & Chief Strategist.
Our family is growing and we want to celebrate with you.
We are happy to share with you the latest addition to Binalogue’s family: As of November 1st, Freddy Cardenas will join our team as partner, chief strategy officer and executive producer after more than 20 years of brand and sports marketing experience with Nike and the NBA in Europe, United States and Latin America. Freddy’s extensive experience with branded content creation, different consumer segments and corporate strategy will enhance our operations and client experience.
Freddy will join David Carrizales – chief creative officer & executive producer – and Marcus Stenbeck – chief operating officer & executive producer – in our executive leadership team.
In his role, Freddy will contribute first-hand to our evolution by strengthening current relations, fostering future partnerships as well as adding his expertise to our strategy for long term growth.
Welcome, FC. Let’s have some fun : )
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