MTV WEEK

Broadcast campaign

In 2010 MTV WEEK encompassed a series of events across 4 days ranging from 50,000+ people outdoor concerts to VIP lounge parties, indoor private concerts and club parties, celebrating Madrid’s hosting of the MTV Europe Music Awards.

MTV approached us to art direct, design, and animate as well as develop part of the concept for this year’s MTV WEEK broadcast, outdoor and print campaign.

With over 50 deliverables, this campaign was featured across a broad range of media and had some of Madrid’s hottest spots displaying our work throughout October and November.

Here’s the broadcast campaign – a montage of the various pieces developed for the broadcast campaign.

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Production company

MTV Networks

Executive producer

Raúl Quintana

Our role

Visual concept, Art direction, Design, Animation & Motion graphics

Credits

Design concept

Raúl Quintana & Mariano Amiune

Music

Darko Saric 'Joyful Sounds'

Footage courtesy of

MTV Networks

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MTV Week

Promo

Official TV promo for MTV WEEK.

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MTV Week

Graphics Package

Graphics package developed for TV news flashes, reviews and updates for the different events.
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MTV Week

Visuals

Set of visuals developed to be displayed as large scale projections at the EMA’s closing party headlining DJ Roger Sanchez.
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