In 2010 MTV WEEK encompassed a series of events across 4 days ranging from 50,000+ people outdoor concerts to VIP lounge parties, indoor private concerts and club parties, celebrating Madrid’s hosting of the MTV Europe Music Awards.
MTV approached us to art direct, design, and animate as well as develop part of the concept for this year’s MTV WEEK broadcast, outdoor and print campaign.
With over 50 deliverables, this campaign was featured across a broad range of media and had some of Madrid’s hottest spots displaying our work throughout October and November.
Here’s the broadcast campaign – a montage of the various pieces developed for the broadcast campaign.
Visual concept, Art direction, Design, Animation & Motion graphics
Official TV promo for MTV WEEK.