Ecolean Lighten Up!
As part of their 2012 global marketing campaign, Ecolean approached us to create a set of visuals for diverse purposes.
The brief was to use their tagline “Lighten Up” as the conceptual foundation to present the package benefits, its openness towards consumers, its low environmental impact, and its overall fun and friendliness.
Concept, Direction, Art direction, Design, 3D & Motion graphics
Claudio "El Maestro" Bonaldi