San Miguel Primavera Sound Mag was an MTV show about everything related to the seminal indie festival Primavera Sound. Its cult following, its international profile, its behind the scenes, and of course, its music and artists.
We were approached by MTV Networks to create (from concept development all the way through to final execution) this extensive graphics package comprised of a wide range of pieces which served all types of purposes throughout the show.
The main concept behind the package was to create a moving magazine, characterized by the stylistic diversity typically found in a magazine. From bold typography and sharp animations through to 3d and smooth movements there’s a mix of many different treatments and aesthetics all combined to present fantastic content and artists.