MTV Week – Broadcast campaign

In 2010 MTV WEEK encompassed a series of events across 4 days ranging from 50,000+ people outdoor concerts to VIP lounge parties, indoor private concerts and club parties, celebrating Madrid’s hosting of the MTV Europe Music Awards.

MTV approached us to art direct, design, and animate as well as develop part of the concept for this year’s MTV WEEK broadcast, outdoor and print campaign.

With over 50 deliverables, this campaign was featured across a broad range of media and had some of Madrid’s hottest spots displaying our work throughout October and November.

Here’s the broadcast campaign.

MTV Week/Day Montage

Montage of the various pieces developed for the broadcast campaign.

MTV Week Promo

Official TV promo for MTV WEEK.

MTV Week Graphics Package

Graphics package developed for TV news flashes, reviews and updates for the different events.

MTV Week Visuals

Set of visuals developed to be displayed as large scale projections at the EMA’s closing party headlining DJ Roger Sanchez.
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2 Comments

  1. binalogue
    Posted Dec 30, 2010 at 17:32 | Permalink

    Blogosphere mentions
    Digital Buyologie
    Motion no Motion

  2. binalogue
    Posted Jan 11, 2011 at 13:34 | Permalink

    From up North featured this piece as part of their Inspiration gallery #181 – Motion Graphics. Enjoy!

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